Pony Parties

Pony Parties is a charming small business based in my local area, offering hands-on pony experiences tailored especially for children. When they approached me, the goal was clear: create a brand identity that captures the playful, magical spirit of their services—without feeling overly polished or corporate.

My role focused on building a fun and approachable visual identity from the ground up. This included designing a range of logo concepts that balanced whimsy with clarity, incorporating bright colors, hand-drawn elements, and friendly typography to appeal directly to the business's young audience and their parents. The final branding reflects the joy and wonder that kids feel when meeting and riding ponies, while remaining versatile enough for use across various touchpoints.

In addition to the logo suite, I created a series of social media graphics that aligned with the brand’s tone—light-hearted, energetic, and community-driven. These assets were designed to boost engagement, promote upcoming events, and bring a sense of personality and local charm to their digital presence.

This project allowed me to apply my design skills to a real-world client brief, balancing professional execution with the need to stay true to the fun, family-oriented values of the business.