Versa Energy

Versa is a conceptual dual-purpose energy drink designed to meet the dynamic needs of students and high-performance individuals. The product offers a unique split formula—one side engineered for enhanced concentration and mental clarity, the other to calm nerves and reduce stress. This flexible approach empowers users to tailor their intake based on the demands of the moment, whether it's preparing for a high-stakes exam or calming pre-presentation jitters.

My design approach focused on clearly communicating this dual functionality through bold, contrasting visuals, intuitive packaging mechanics, and targeted advertising. Every element—from the color palette to the typography—was crafted to evoke energy, balance, and control, giving the consumer a sense of empowerment and choice. The result is a striking, purpose-driven brand identity that reflects the modern multitasker's lifestyle.